BMJ debut: Why do we follow celebrities’ medical advice?

I had the pleasure of participating in this funny BMJ video—with greats of the evidence-based medicine world Sir like Iain Chalmers and Tim Caulfield—about why we trust celebrities’ medical advice. The video accompanied a meta-narrative analysis on the subject by my colleague Steven Hoffman.

Since Hoffman and I have been collaborating on this issue for some time, we took the opportunity to publish an L.A. Times op-ed about his new research and our ideas for antidotes to celebrity medicine.

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